With all the terms you see on food labels these days, it’s easy to feel confused! What does it all mean? Why do these terms and certifications matter and how do they benefit YOU?
As the maker of a product that carries quite a few symbols on the label, we get it, and want to make life easier for you. So below we’re sharing exactly what our label claims mean and how they contribute to the premium quality of our kombucha.
USDA Organic: Certified organic foods are produced using cultural, biological, and mechanical practices that support natural resources, promote ecological balance, and conserve biological diversity. Health-Ade is Certified Organic, meaning at least 95% of our ingredients are produced organically. Synthetic fertilizers, sewage sludge, irradiation, and genetic engineering (all commonly used in conventional agriculture) are prohibited in organic farming, and artificial colors, flavors, and preservatives are prohibited in organic packaged foods.
This certification is the most highly regulated food term, with farmers and producers being subject to regular, comprehensive inspections.
Kosher: Kosher refers to a set of biblical laws that detail the types of food that a Jewish person may eat and the ways in which it may be prepared. Every flavor of Health-Ade, apart from California Grape, is Certified Kosher which means all the ingredients in our kombucha, and the process of making the kombucha, is certified for orthodox kosher compliance.
Certified Vegan: Health-Ade is certified vegan, which means it doesn’t contain any animal products or byproducts, and is not tested on animals.
Non-GMO Project Verified: This certification ensures that Health-Ade is made without the use of genetic engineering, and that each of our ingredients is also Non-GMO. (Note: being Certified Organic inherently means that a product is also Non-GMO, as genetic engineering is not allowed in organic foods).
Certified R.A.W.: To be Certified R.A.W, our kombucha has to meet three criteria: real, whole, and alive. “Real” means a product has to be 100% safe, be Non-GMO, and contain mostly organic ingredients. “Whole” means a product meets certain nutritional requirements. “Alive” means the product must be “bioavailable” (have nutrients that are available for the body to easily absorb and use). You can read more about the R.A.W. Certification at cleanfoodcertified.org.
In addition to the above certifications, which are all certified by third party agencies, we also display some other important characteristics of our kombucha on the label. We put a lot of work into giving you the best, and we want you to know just why we do it! Here’s what these cute little badges mean:
Brewed in glass: Most kombuchas are bottled in glass, but we actually brew in glass. This is cumbersome, but we do it to prevent metal and plastic leaching, and because we feel it gives you the very best flavor.
Small batch: When people hear that we still brew in 2.5 gallon glass jars, they almost can’t believe it (neither can we - since we have nearly 300,000 of these jars in our warehouse at any given time!). But we really do. And we do it because it gives us so much control over our batches, and yields a product that you’d most likely get if you brewed kombucha at home. We’re as close to homemade as you can get, without having to do the work yourself.
Cold-pressed flavors: We use fresh, cold-pressed juice (much of which we juice in-house at our brewery) to flavor our kombucha, which means the flavor is as fresh and juicy as possible.
Real Food. Handcrafted: We are proud to make a living beverage, which we believe is positively disrupting the processed food market so that consumers like you have access to more, and better, real food.
In addition to making real kombucha, we also support organizations that increase access to real food in underserved communities. Read more about our impact here, and about our partnership with the Garden School Foundation, a Los Angeles organization that provides real food experiences to students who need it most.