Health-Ade Kombucha CEO: 'We're building a plane and flying it full speed at the same time.'

August 06, 2018

In the early days, the economics of making organic kombucha - by hand- were not for the faint of heart, recalls Health-Ade co-founder Daina Trout during a tour of the company's production facility in Torrance, CA, with FoodNavagator- USA. "We were making it for $10 and selling it for $5."

But while numbers like that would probably have sent most bean counters running for the hills, the fact her bubbly fermented tea was selling like hotcakes proved she was onto something, and the company has not taken its foot off the gas for six years, says Trout, with production volumes more than doubling to 80-90,000 cases/week in the past 8 months alone.

While Health-Ade is still not profitable, scale and automation have transformed the above equation [it's now supplying 15,000 stores], and the company has a clear path to profitability, stresses Trout. 

To read the full article, please visit: https://www.foodnavigator-usa.com/Article/2018/08/03/Health-Ade-Kombucha-CEO-We-re-building-a-plane-and-flying-it-full-speed-at-the-same-time




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