In this episode of Inside the Process, Health‑Ade’s CMO Charlotte Mostaed shares how she leveraged her marketing "gut" to guide bold creative moves that elevated the brand—without losing its soul. From refreshing the kombucha label and forging stadium partnerships (hello, Dodgers!), to letting the team "get weird" on TikTok (think mukbangs and frozen‑veggie cocktails), Charlotte reveals what it takes to balance fun, strategic vision, and brand integrity. 

Read On: https://podcasts.apple.com/us/podcast/how-to-turn-gut-instincts-into-creative-marketing-wins/id1750885215?i=1000710277108