This is the story of how Health-Ade became Health-Ade. Or in other words, how “following your gut” can actually be a pretty good business practice.
Three individuals, entrepreneurs at heart, whose hearts told them they were all destined to do something different… something that truly made a difference.
Daina’s background is in nutrition and while receiving her Master’s degree, she developed many philosophies related to food and nutrition. She firmly believed that health and wellness had everything to do with happiness and how food made you feel. This was also about the time that, for fun, Daina fell in love with fermented foods and developed her own Kombucha recipe.
The trio put a few hundred bucks each on the table (aka their life savings) and said “let’s make a great company.” They started an entrepreneur club and invited all their friends. Only these 3 were regulars to the group, and they began coming up with ideas on what this BIG (and cheap) business could be. Justin had recently worked for a hair-loss company and in the process, learned that the SCOBY used to make Kombucha… wait for it… grows hair! Daina knew SCOBY. Justin knew hair-loss. Vanessa knew sales. You can probably guess what came next.
The trio quickly got to work creating the perfect SCOBY that would grow hair. However, while developing and nurturing the SCOBY as a hair-loss treatment, something rather magical occurred. Their Kombucha was directly affected by the improvements made. Actually, it started to taste downright amazing.
Okay, so here’s the “follow your gut” portion of the story. The hair loss thing was a Hail Mary. Their Kombucha now tasted like heaven. There was only one thing to do – and Vanessa called it – “Let’s make Kombucha.”
On March 25, 2012, they brought their now perfected, dare we say perfect, Kombucha to the farmers’ market in Brentwood. The labels on the bottles were created by Justin’s buddy for a mere $40. As for the Kombucha, well, it sold out in an hour.
Now we wish we could say the rest was history. But it wasn’t. It was really, really hard. At first, the trio was making the Kombucha out of their tiny apartment closet. Soon after, their apartment became a full on brewery. There was no space to live. The neighbors complained. Meetings had to take place inside Justin’s Honda Civic, which doubled as their delivery vehicle. Credit cards were maxed out. And so on. But you know what? All was good. Daina, Vanessa and Justin knew this was the right thing to do. So they did it. With all their hearts, soul and yeah, a whole lotta guts.
Follow Your Gut,