WATCH YOUR MOUTH! Papa Gene’s Farm
Gene is the farmer of your dreams’ imagination. A family man, he started Etheridge Organics Farms in gorgeous central Cali back in 1969 when he got word that his wife was expecting. “I never planned on being a farmer,” Gene said. “We just always cared about where food came from and wanted to raise our own kids and raise our own food.” This value they shared made it easy for Gene to start farming on evenings and weekends, while playing the work-week role as a high school principle. “I guess I was ahead of my time,” he said. Even in 1970 he was able to spot the upcoming trend that would hijack our American food system over the next four decades: low price trumps quality.… Read more!